Packaging: why it is so important

Packaging is a critical success factor in marketing: in fact, it allows you to increase sales, leveraging on the customer’s feelings.

First of all, it allows you to differentiate your brand from that of your competitors.

There are hundreds of products in a supermarket, many of which make it difficult for a consumer to choose. According to some studies, about a third of the consumer’s decision-making process is based solely on the product packaging. The design is therefore relevant for a brand and must be captivating and different from what competitors offer in the same field of reference.

Visual design nel packaging

Even the colours used in the packaging play a key role in purchase decisions. Just think that the brain reacts to colours in different ways, and each of them conveys an emotion.

Blue conveys security, while white conveys simplicity and purity.

Besides, product packaging can prove to be a marketing tool that conveys important information, such as the brand name, so that it is recognisable, information on the ingredients and product warnings.

In short, it creates brand recognition, making it unforgettable.

Pieri packaging machines: all the benefits for a perfect packaging!

Macchine per packaging

Given the importance of packaging, it seems normal for a company to choose machines that can best support the product packaging phase.

There are several advantages deriving from a good packaging phase, and we reported the fundamental 7 ones below:

  1. Product protection
    When using the right stretch wrapper, you can be sure that the goods are securely wrapped to avoid damage from dirt, dust and humidity
  1. Saving valuable time..
    By investing in a packaging machine, you can save a lot of time. In fact, wrapping manually pallets, boxes and other products can be tedious and can require a lot of patience. Packaging goods using an automatic wrapper can avoid work force waste, which can be employed in other business processes.
  2. Savings on film costs..
    Compared to manual wrapping, the semi-automatic and automatic wrappers save a lot of money on film costs.
  3. Faster packaging
    A stretch wrapper allows for a quick packaging for any type of product. Pieri machines can efficiently support all the companies that require their use, as they are able to meet any type of need.
  1. Efficient product wrapping
    When using an automatic wrapping system, it is possible to standardise the process, obtaining uniform pallets that meet all company requirements. With manual wrapping, it will be more difficult to obtain pallets of this type.
  1. Higher productivity.. An automatic wrapper will wrap your company on the path of efficiency. Operators will be able to work better and faster, supported by machines that can really make a difference.
  2. Fewer returns.
    Thanks to the use of stretch wrappers, your products will be protected more effectively, drastically decreasing the number of returns due to accidental breakages during the transportation of the product.


Packaging machines: all the advantages for your company

Despite the costs of the initial investment, there are many advantages in owning a stretch wrapper.

First, there is the possibility of having quality packaging: thanks to the machines, it will be possible to have uniform and well-packed packages.

Consider also your employees’ safety: the machines reduce the risk of accidents related to the handling of heavy loads and repetitive gestures that require efforts. Moreover, processing pallets will be faster than with a manual wrapping.

Finally, using stretch wrappers will allow you to have more space in the warehouse.

Are you still wondering if you should buy this technology for your business?

Pieri srl has stretch wrappers of all types and for all types of needs.

Discover our selection and improve the productivity within your company!

Contact us at this link right away to learn more.